Brand Guidelines
The Logo
Clear Space
To maintain the logo's visual integrity, ensure it has ample breathing room. Surround the logo on all sides with a "clear zone" equal to the height of the orange square icon in the logo (designated as "X"). This clear space should scale proportionally with the size of the logo.
X
X
X
X
X
X
X
X
Minimum Size
The logo should never be used at a width smaller than 50px (0.7 in). Ideally, aim for 75px (1.0 inch) or larger for print and digital use.
Measurement Area
| Recommended Size | 75px (1.0 inch) |
| Minimum Approved Size | 50px (0.7 inch) |
| Too Small | Below 50px (0.7 inch) |
Color Usage
Light Backgrounds: Use the standard logo version.
Dark Backgrounds: Use the inverted logo for optimal contrast.
Logo Colors
To ensure brand consistency, use the following color specifications:
Black
Web #111111
RGB 17/17/17
CMYK 0/0/0/93
RGB 17/17/17
CMYK 0/0/0/93
Orange
Web #FF761A
RGB 255/118/26
CMYK 0/54/100/0
Pantone® 1505 C
RGB 255/118/26
CMYK 0/54/100/0
Pantone® 1505 C
White
Web #FFFFFF
RGB 255/255/255
CMYK 0/0/0/0
RGB 255/255/255
CMYK 0/0/0/0
Improper Usage
Our logo represents our brand identity. To maintain its integrity:
Don't change the color combination.
Don't place the logo on busy or distracting backgrounds.
Use the right background colors.
Don't stretch or distort the logo.
Don't position the logo vertically or at an angle.
Don't add shadows or gradients.