PRIME is your strategic ally in transforming gold loan operations into a powerhouse of efficiency and growth — from granting to auction, all in one platform.
Trusted by leading gold lending institutions across the region.
Request a DemoPRIME automates the full loan granting workflow — eligibility checks, article appraisal, interest calculation, and multi-method disbursement — reducing processing time and eliminating manual errors.
Slab-wise interest rate configuration automatically applies the right rates based on loan amount, article type, and regulatory guidelines.
PRIME maintains a detailed record of every pledged asset — weight, purity, karatage, appraised value, and loan association — giving your team complete visibility at every stage.
Flexible karatage and measure type configuration supports diverse article types, from jewellery and coins to other gold assets across your entire portfolio.
PRIME maintains a comprehensive database of every customer — KYC details, nominee information, loan history, transaction records, and interaction preferences — all instantly accessible.
Streamlined onboarding gets new customers transacting in minutes, while blacklist management and role-based access keep your operations secure and compliant.
Whether you're running a single branch or a nationwide network — gold loan management is too important to leave to outdated systems. PRIME changes that.
PRIME serves real-time dashboards with KPIs that matter — active loan counts, portfolio value, interest due, and overdue alerts — so branch managers and executives always have the full picture.
PRIME's integrated Auction Module handles scheduling, bidding, and settlement in one workflow. Manage overdue articles with full visibility, automated notifications, and compliant settlement processes.
Automated repayment calculations, interest postings, and renewal processing remove the manual burden from your staff. Payment reminders are sent on schedule, and every transaction is recorded with a full audit trail.
PRIME scales from a single outlet to a large multi-branch network. Centralised control and cross-branch reporting give head office complete oversight while branch staff operate within their scope.
PRIME's built-in analytics dashboards give branch managers and executives a live view of portfolio performance, interest collection, loan volume trends, and customer activity — so decisions are always backed by data.
PRIME's One Minute Granting uses AI-powered article recognition to identify jewellery type, estimate karatage, purity, and weight — and return a verified appraised value in under 60 seconds. No manual look-ups, no delays.
Everything you need to know about PRIME, from deployment to security. Still curious? Drop us a message and we'll get right back to you.